Outfreak
A Wardrobe Management App
Role
UX Designer
UX/UI Design
Research
Skills
Timeline
13 Weeks
Introduction
Outfreak is an AI-powered digital wardrobe app designed to help users organize their closet, plan outfits, and express their personal style with ease. With a playful, fashion-forward interface, the app lets users mix, match, and visualize their clothing on a virtual model—making outfit planning fun, fast, and personalized. Outfreak blends convenience with creativity, empowering users to make the most of what they own and explore bold new looks.
Discover
The Discover phase began with getting to know my client through a one-on-one interview. This initial research helped uncover key insights into her daily routines, challenges, and goals as a busy parent. By listening to her experiences, we identified the core problems she faces and laid the foundation for designing a solution that truly supports her lifestyle.
Through the interviews, we uncovered several common themes:
Interviews
Outfit Planning is Contextual
Users make clothing choices based on occasion, weather, and location.
Closets Are Not Digitally Managed
While users keep their physical wardrobe structured, they lack digital tools to track what they own.
Users Crave Personalization
There's a growing shift toward timeless, vintage, and personalized aesthetics.
Style is Mood-Driven and Personal
Respondents often select outfits based on mood, not just function or fashion.
We received 19 responses on our survey, these are the key insights:
Survey
Outfit Repetition is a Common Concern
Many respondents mentioned they actively avoid wearing the same outfits too frequently, especially around the same people.
Closet Clarity is Lacking
A significant number of users reported forgetting what they own or losing track of items in their closet.
Define
After gathering insights from user interviews and survey responses, we moved into the define phase to clearly articulate the core problem and user needs.
Fashion-conscious users struggle to keep track of their wardrobe and often face decision fatigue when planning outfits. Without a digital system to organize their clothing, avoid repetition, and coordinate complete looks, they frequently forget what they own, make unnecessary purchases, and lack tools to support their evolving personal style and context-based dressing needs.
Problem Statement
Persona
help users organize their wardrobe and plan context-based outfits that reflect their personal style, reduce repetition, and make better use of what they already own?
How Might We
Ideate
With clear insights and a defined problem, we moved into the ideation phase to explore possible solutions.
Outfreak combines smart organization with personal style support, offering tools that help users manage their wardrobe, plan outfits with ease, and make the most of what they already own. These features are designed to reduce decision fatigue, encourage creativity, and support sustainable fashion habits.
Key Features
Digital Closet
Users can upload and categorize clothing items with images, tags, and descriptions for easy access and visibility.
AI Styler
AI-generated outfit combos help avoid repetition
OOTD Tracker
A log of past outfits helps users avoid repeats and track their style evolution over time.
Creating user flows helped map out how a parent like Massi would move through key actions in the app. This process made it easier to design smooth, intuitive experiences that reduce friction and support her daily routines
User Flows
This user flow outlines how a user makes an account.
Onboarding
This user flow focuses on how to add items to the app.
Add New Item
Style Suggestions
This user flow walks through how a user gets outfit suggestions.
Design
Based on the key features and user flows defined in the ideation phase, I created low- to mid-fidelity wireframes to visualize the structure and layout of the app.
Wireframes
Bringing the vision of Outfreak to life, the high-fidelity prototype combines polished visuals with fully interactive flows. This stage focused on translating the brand’s playful, style-driven personality into a functional user experience.
High-Fidelity Prototype
Outcomes
The Outfreak project resulted in a well-rounded prototype that addresses real user pain points around wardrobe organization and outfit planning. User feedback during testing validated key features like the OOTD tracker and digital closet, and helped fine-tune the interface for better usability and engagement.
Lessons Learned
Outfreak taught me how powerful design can be when it meets users where they are. I really enjoyed diving into people’s day-to-day habits and turning their wardrobe frustrations into opportunities for creative, intuitive solutions. This project strengthened my skills in user research, feature prioritization, and interface design—but more importantly, it reminded me how design can encourage confidence, self-expression, and more mindful habits. I left this project feeling more excited than ever about building tools that feel both helpful and fun.