This is PureStream, a rebrand of Quesnel Septic Services, located in Quesnel, BC. PureStream is a sustainable waste management company, with a prime focus of effluent pumping for commercial and residential clients.
PureStream
Through the rebranding process, I gained a deeper understanding of PureStream's commitment to sustainability. By aligning the brand with principles of environmental stewardship and responsible waste management, PureStream seeks to minimize its ecological footprint while providing essential services to its clients.
The PureStream logo encapsulates the essence of their commitment to sustainable and efficient water management practices. Utilizing various shades of blue, the logo visually represents the purification process within a septic system, embodying the journey towards cleaner, more environmentally friendly water resources. At its core, the circular shape symbolizes the closed-loop cycle of water recycling, emphasizing their dedication to sustainability and the responsible reuse of water. This circular motif also mirrors the streamlined nature of their services, akin to waste or water flowing down a drain, showcasing the efficiency and effectiveness of PureStream's operations.
Moreover, the name "PureStream" serves as a powerful emblem of their mission. It communicates a clear focus on purity and cleanliness, resonating with their goal to manage effluent in an environmentally responsible manner. The term "stream" evokes imagery of continuous flow, signifying fluidity and efficiency in their processes, while "pure" underscores their commitment to quality and excellence. Together, "PureStream" embodies their innovative approach to effluent management, leveraging advanced technological solutions to ensure the integrity and purity of water resources. Through their logo and name, they showcase their unwavering dedication to environmental sustainability and their pioneering efforts in the field of waste management.
For PureStream's ad campaign targeting industrial companies such as pulp and saw mills, the focus is on demonstrating that industry and sustainability can coexist harmoniously. The ad showcases the innovative solutions and advanced technologies offered by PureStream, highlighting how these can help industrial clients meet their operational needs while minimizing environmental impact. Visuals depict efficient waste management processes, alongside messaging emphasizing the company's commitment to sustainability and eco-friendly practices. By positioning PureStream as a partner in sustainable industrial development, the ad aims to appeal to environmentally conscious businesses seeking to reduce their ecological footprint.
On the other hand, for the family-oriented ad targeting young homeowners in Quesnel, the emphasis shifts towards promoting the benefits of PureStream's services for residential properties. The ad portrays a modern and environmentally conscious lifestyle, featuring images of happy families enjoying their homes. Messaging emphasizes the importance of responsible waste management for protecting the health of families and preserving the natural environment for future generations. By appealing to the values of young homeowners who prioritize sustainability and environmental stewardship, the ad aims to position PureStream as the go-to choice for residential waste management needs in Quesnel.
For PureStream's landing page, the overarching theme revolves around the fusion of sustainability and efficiency, catering to both industrial clients and young homeowners alike. The page serves as a gateway to showcase PureStream's comprehensive solutions, emphasizing the company's commitment to environmental stewardship while addressing the unique needs of diverse clientele.
Through the process of rebranding PureStream, I discovered the transformative potential of turning negative perceptions associated with the waste management industry into positive connotations. By carefully crafting the brand's identity and messaging, I learned how to reshape public perceptions and position PureStream as a beacon of sustainability, innovation, and environmental responsibility.
One strategy I employed was to emphasize the broader impact and implications of PureStream's services beyond mere waste management. Rather than focusing solely on the technical aspects of effluent pumping and waste treatment, I highlighted the positive ripple effects on the environment, community health, and quality of life. By framing PureStream as a catalyst for positive change and progress, I was able to inspire audiences to envision a future where sustainability and environmental stewardship are paramount.
Illustrator | Photoshop | Rebranding