Flower Sours has four unique flavours deriving from natural florals such as “Cherry Blossom”, “ Elderflower”, “Blue Borage” and “Violet Lavender”. Each Flower Sours can design is adorned with a single focal colour that serves as the backdrop for the simple floral pattern. This deliberate choice not only pays homage to the aesthetics of the 1960s but also allows consumers to visually distinguish between the flavors at a glance. For the main brand colours I chose Blue, Orange Pink and Purple and used different values for each to contrast different design elements.

For the logo, I chose to do a wordmark. Due to the cans curvilinear shape, it can be placed inside a simple flower graphic or can be effective as a stand-alone graphic. While the typography is experimental, it's also consistent across the Flower Sours brand. The flowy nature of the letters maintains a sense of playfulness, yet the overall consistency ensures that the message is conveyed with clarity. It's a delicate balance of chaos and order, much like the spirited balance of sour and floral notes in the beer.

Each can share a unified layout. This deliberate strategy showcases a family resemblance while still giving each flavour its moment in the spotlight. Each can has its own unique flair, a visual story told through the distinct floral pattern and color scheme. It maintains the unity of the brand while celebrating the individuality of each beer.