This is Kuroi Nami, a Japanese Restaurant design study based out of Vancouver, B.C. Kuroi Nami, which translates to “Black Wave”, aims to offer an authentic and immersive dining experience rooted in Japanese culinary traditions. The design seeks to embody the elegance and simplicity of Japanese culture while incorporating contemporary elements to appeal to a diverse Clientele.
Kuroi Nami
The goal in this project was to celebrate the harmony between tradition and modernity. Inspired by the fluidity of the ocean's waves and the elegance of Japanese minimalism, the restaurant's graphic design seeks to create a captivating visual narrative that immerses patrons in an authentic culinary journey.
For the restaurants colour pallet, I chose to keep the hues minimalistic. I chose a deep black with undertones of blue to represent the name of the restaurant itself. I also chose a dark grey for the logo itself with a silver stroke. I chose grey to represent the fresh fish the restaurant carries while using silver to reflect the scales of the fish. A cream colour is used for all typeface to represent purity in Japanese culture as well as being a strong contrast against the black of the menu.
The logo for Kuroi Nami Japanese Restaurant embodies a profound reverence for Japan's artistic legacy through the incorporation of traditional calligraphy, underscoring the establishment's dedication to authenticity and cultural appreciation. Symbolizing the majestic allure of nature, the wave motif captures the ocean's serene beauty and invigorating vitality, inviting patrons to immerse themselves in a dining experience infused with tranquility and dynamism. With its fluid lines and restrained color palette, the logo radiates an aura of elegance and sophistication, reflecting the refined ambiance and culinary excellence synonymous with Kuroi Nami. Versatile in its design, the logo seamlessly transitions across various applications, from signage to digital platforms, ensuring enduring brand recognition and a captivating visual identity that resonates with patrons seeking an unforgettable gastronomic journey.
The primary typography for Kuroi Nami is meticulously crafted to evoke the essence of Japanese culture, embodying elegance, tradition, and authenticity. Drawing inspiration from traditional Japanese calligraphy and contemporary design elements, the typography serves as a visual reflection of the restaurant's identity.
Illustrator | Photoshop | Branding