Vitalitea
This is Vitalitea, a design study based in Vancouver BC. Overall, Vitalitea is more than just a bubble tea brand—it's a celebration of healthy living, cultural diversity, and culinary innovation. With its unwavering commitment to quality, transparency, and inclusivity, Vitalitea is poised to make a lasting impact on the bubble tea industry and inspire a new generation of health-conscious consumers in Vancouver and beyond.
The logo design for Vitalitea represents a departure from the conventional imagery typically associated with bubble tea brands. By incorporating the classic silhouette of a bubble tea cup, adorned with health-promoting leaves, the logo communicates Vitalitea's unique blend of tradition and innovation in the bubble tea industry. The incorporation of leaves around the cup not only reinforces the brand's commitment to using organic, natural ingredients but also evokes a sense of freshness and vitality.
In addition to the visual elements, the choice of typeface further reinforces the brand's identity and values. The bubbly font reflects the playful and lighthearted nature of bubble tea while also conveying a sense of fun and excitement. By using the boba pearl as the dot for the letter "I", the logo seamlessly integrates the graphic and typographic elements, creating a cohesive and visually appealing design that instantly captures attention and communicates Vitalitea's core message of health, taste, and culture.
The color palette of green, orange, and dragon fruit pink chosen for Vitalitea exudes freshness, vibrancy, and a sense of tropical allure, perfectly complementing the brand's commitment to using fresh, organic ingredients in its drinks.
The shade of green reflects the lushness of natural ingredients like mint leaves and matcha powder, evoking a sense of vitality and rejuvenation. It symbolizes the brand's dedication to sustainability and its mission to promote health and wellness through wholesome, plant-based beverages.
The vibrant orange hue conveys the zesty sweetness of citrus fruits like oranges and tangerines, adding a refreshing burst of energy to the color palette. It embodies the brand's playful and dynamic personality, inviting customers to indulge in the vibrant flavors and uplifting experiences offered by Vitalitea.
Lastly, the dragon fruit pink brings a touch of exotic elegance to the palette, reminiscent of the tropical paradise where this vibrant fruit is grown. Its soft, delicate hue adds a sense of sophistication and refinement to the brand's visual identity, while also hinting at the exotic and adventurous flavor profiles found in Vitalitea's drinks.
At the heart of the promotional kit is a sleek and stylish reusable cup, crafted from eco-friendly materials and adorned with the vibrant Vitalitea logo. This durable and portable cup not only serves as a convenient vessel for enjoying Vitalitea's delicious beverages on-the-go but also embodies the brand's commitment to reducing single-use plastic waste and promoting sustainable lifestyle choices.
Accompanying the reusable cup are high-quality tea leaves sourced from the finest organic plantations, ensuring a rich and flavorful brew that tantalizes the taste buds and nourishes the body. From classic black teas to exotic herbal blends, the tea leaves offer customers a diverse array of options to customize their Vitalitea experience according to their preferences and mood.
Vitalitea includes a reusable boba straw made from premium stainless steel, providing a sustainable alternative to disposable plastic straws and allowing customers to enjoy their bubble tea guilt-free. The sleek and stylish design of the straw adds a touch of elegance to the drinking experience, while its durable construction ensures long-lasting performance and durability.
In addition to the essentials for enjoying bubble tea, the promotional kit also includes a selection of health serums specially formulated to complement Vitalitea's beverages and enhance their nutritional benefits. From antioxidant-rich vitamin C serums to collagen-boosting botanical extracts, these health serums offer customers an extra boost of wellness with every sip, elevating the Vitalitea experience to new heights of indulgence and vitality.
Navigating through an oversaturated market presented a significant challenge for this project. However, it also served as an opportunity to carve out a distinctive niche and differentiate the brand through innovative strategies and unique offerings.
Through Vitalitea, I learned that healthy living can be both enjoyable and enticing, and that there is ample room for creativity and excitement in promoting wellness-oriented products. By infusing the brand with bold colors, playful graphics, and engaging messaging.
Illustrator | Photoshop | Logo Design | Branding